Beauty Industry

Floof Introduces New Dog Skincare Line

The brand’s Gentle Essentials line is formulated by a veterinary dermatologist using only human-grade ingredients and free of harsh chemicals.

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By: Charlie Sternberg

Associate Editor

Floof, a skincare brand for dogs, is launching three new products this summer: Nourishing Dog Shampoo & Conditioner and Soothing Cream—all featuring packaging by Seacliff Beauty.
 
The brand’s Gentle Essentials line is formulated by a veterinary dermatologist using only human-grade ingredients and free of harsh chemicals, to keep dog’s skin and fur clean, itch-free, and moisturized.

The Packaging

Floof Nourishing Dog Shampoo & Conditioner comes in an Aluminum Bottle with a Lock-Down Pump Sprayed in Custom Color with a (Matte Finish), and 2 Pass Silk Screen (Glossy & Satin).
 
Floof Soothing Cream is packaged in a Round PU Tube with Octagonal PP Cap with a Custom Color Sleeve (Matte Finish), 2 Pass Silk Screen (Glossy & Satin), and Octagonal PP Cap Molded in black (Glossy).

More Pet Care News

Last year, Rowan launched a Color Kit for canines, featuring three washable, non-staining color sticks and Rowan’s luminous Coat Shimmer.

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